qiibee is revolutionising the loyalty industry with the latest technological innovations. By bringing loyalty programs to the blockchain, it is able to help brands and retailers reduce inefficiencies, while offering customers real-life value in exchange for their points. At present, the loyalty industry is hopelessly fragmented. It sees low customer engagement and redemption and high customer acquisition cost, operational risk, and inefficiency for brands. All of this translates to extreme waste, totaling more than $500B USD-worth of unredeemed points, according to a 2017 study by Reuters & Affinity Capital Exchange.
